Freeney
Imagined Filipino Drink Brand
[Industry]
[Client]
[Role]
[Description]
Packaging, Beverage
Self-initiated
Graphic Designer
CPG design that directly connects with Filipino-Americans who chose to live a more care-free life while embracing their culture and heritage.
[Background]
Calamansi is a citrus fruit native to the Philippines. Commonly compared to key limes, calamansi is a staple Filipino flavor and became a very beloved juice.
[Concept]
[Packaging]
[Visual Inspiration]
I was inspired by one of the Philippines’ most iconic forms of transportation: the jeepney. It has evolved into being more than just forms of transportation, it has become an exuberant example of Filipino creativity.