Aussie
Hair Care Rebrand
[Industry]
[Client]
[Role]
[Description]
2D Motion, Branding, Packaging
Self-initiated
Brand & Graphic Designer
A strategic, revolutionary rebrand of the American haircare brand, Aussie. Through motion, this rebrand empowers consumers by making informed decisions about what their hair needs in a fun and engaging way.
[Brief]
Repositioning a legacy haircare brand and exploring how it expresses itself through motion
[Brand Details]
[Packaging]
[Social Media]
[Web]
[Print & Storefront]
[AI Videos]